Social media is an incredible tool for doulas, but it can be hard to know where to start. According to the CDC, the average ages of pregnant women in the United States are 20-34 year olds.  This is important information when considering which social media platforms to use.


  • Facebook is great for connecting  building relationships
  • It’s users are primarily women in their 30s and 40s 
  • You can create groups and pages 


  • Twitter is great for sharing news about your work
  • It’s also a good place for  questions and live chats
  • The average users are men in their 30s and 40s. A good place to engage dads


  • Instagram is a visual medium—so it’s perfect for showing off what you do! Use it to share photos.
  • It’s primary audiece is young moms and women in their 20s


  • TikTok uses short form videos
  • It’s primary users are below the age of 30, and over half of those users are teenagers
  • It’s a place to create fun videos about being a doula
  • It also integrates with Facebook Reels


  • Users are under the age of 35
  • Is known for being a playful platform
  • Is a visual platform, driven by images and videos