Facebook pages and groups are both great for Doulas. They allow posting of links to articles and videos that will help your clients and followers learn more about working with Doula. You can post prenatal and postnatal photos of your clients (with consent) , update them on upcoming events or classes, and share news about new products or services that complement what you do.
Facebook pages are public and are searchable on Google which can make it easier for potential clients to find you. Pages have more followers than groups because they’re public.
Facebook groups have privacy settings that you can change to fit your needs. Groups can be private, allowing only those you authorize to enter. However, once a group is set to private, it cannot be made public. A group is also a good place to answer questions or give advice on topics related to doula work—you can even set up a weekly Q&A session where members can ask questions anonymously!
Facebook is a great place to find and support clients. It’s also a place where you connect with your friends and family. I highly recommend keeping the two seperate. You inherently want to be as open as possible with your clients, but being a doula is also a business and you need to set boundaries for seperating the two. Creating a page or group or both for your doula services will help do that.